The Shades of Entrepreneurship™
The Shades of Entrepreneurship™ is a top-tier entrepreneurial podcast featuring real conversations with entrepreneurs, founders and small business owners. Tune in for startup success stories, actionable business growth strategies, and honest reflections on the entrepreneurial journey. Each episode is packed with entrepreneurship tips and tricks, startup funding tips, and founder insights to help you build, scale, and lead with confidence. Whether you're a seasoned entrepreneur or just getting started, this podcast is your guide to unlocking business owners' success secrets and turning vision into venture.
The Shades of Entrepreneurship™
Episode 208: Keeping It Fresh: Cold Chain Logistics and the Agri-Business Hustle with Colby Varley
In this episode of The Shades of Entrepreneurship, host Gabriel Flores sits down with Colby Varley, Vice President and Co-owner of ATS Salinas, a 40-year-old logistics firm specializing in refrigerated transportation. From driving trucks to leading operations, Colby shares his full-circle journey in the high-stakes world of perishable produce. Tune in to discover how cold chain logistics supports your favorite grocery aisle, the business lessons Colby learned in the salad bowl of America, and why customer service and specialization are the true keys to long-term success. Whether you're in logistics, food supply, or just curious about where your lettuce comes from, this episode delivers.
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